Moss in a pumpkin wheelbarrow

CONTENT PORTFOLIO

Ally Wardle Owner of Ally's Dogs
Dog Behaviour Specialists

@allys_dogs

Trainer approved recommendations and scripted UGC from Ally Wardle and Moss, her assistance dog. Based in the UK, working with brands across the country.

11K+
Instagram followers
UK-wide
Training clients
Real Life
UGC Usage
2018
Founded
Way one

Trainer approved

Our recommendations go straight to our training clients. Products are tested in real training sessions, used with real dogs and real owners every day, so a recommendation carries trust that normal influencer content simply does not.

Why brands partner with us→
Way two

Moss and Ally

Relatable, pet-owner style content made together. Moss is a calm, well trained dog who performs on cue, and Ally is a confident on-camera creator who is easy to brief and comfortable with scripts and direct to camera delivery.

Meet the team→
Trainer approved content

Why brands
partner with
Ally's Dogs

We only recommend what we genuinely use. Every product is tested in real training sessions with real dogs and their owners, so when we say something works, we mean it. That honesty is the whole point, and brands trust us with it because we use these products ourselves, every single day.

We don't just do one-off promotion style, we build reputations with the brands we like and share these with our audience of people who actively invest in their dogs' wellbeing, and they come to us for advice on equipment, enrichment, food and the everyday essentials. When we recommend your product, it reaches an audience that is already listening, and already buying.

Moss the border collie taking a selfie, wearing his Ally's Dogs training specialist bandana
Moss and Ally

Meet the team

Moss is Ally's border collie and assistance dog, and he goes almost everywhere with her. He has even flown to Florida for work. Off duty, he loves pup cups, chasing balls and very squeaky toys. He is also devoted to bite sport, even though he was not bred for it, and we do try not to tell him.

Ally began as a volunteer at a rescue shelter in South Florida. Today she helps owners across the UK, including people managing anxiety or neurodivergence, and she teaches children safe, respectful ways to interact with dogs. She is calm, clear and easy to work with, on and off camera.

Border collie, assistance dog, very good boy.
Packages

Ways to work
together

  • Story Feature

    Three Instagram story frames, tag and direct link to brand, natural introduction or demonstration of the product.

    Price upon request
  • Product Feature Post

    One Instagram feed post or reel, product demonstration, lifestyle content or training use, brand tag and mention in caption.

    Price upon request
  • Brand Spotlight Package

    One Instagram reel and three to five Instagram stories, with brand tags and links included.

    Price upon request
  • Day in the Life Feature

    Featured in a day in the life vlog style reel, can include travel days, training sessions, dog walks, coffee runs or adventures with Moss, plus three supporting story frames.

    Price upon request
  • Professional Brand Advert

    A professionally filmed product advert, lifestyle or training demonstration, delivered ready for the brand to use on its own platforms.

    Price upon request
  • Product Testing and Review

    Product provided by the brand, honest testing and feedback, plus two story features as a thank you.

    Product exchange

Add-ons

Usage rights for paid adsExclusivity with competitor brandsAdditional reelAdditional story set

Every package is quoted to suit your brand and product, so email Ally for prices.

Get booked in

Let's work
together

Email Ally for prices, to check availability and to get booked in.